CHALLENGE

Tex-Tone Records is made up of a group of close friends who share a love of guitar-driven Texas Music. With a lineup of talented performers such as Lance Keltner, Eric Johnson, and Grady, Tex-Tone was formed specifically as the answer to the growing popularity of Texas guitar rock in Europe. Tex-Tone asked Spoonbend to create an identity that, well, rocked. Additionally Tex-Tone needed marketing collateral and a website to build interest from European fans and music distributors.

RESULTS

To create this identity, Spoonbend went straight to heart of Tex-Tone - the guitar. We used strong, yet classic rock and roll styling to show the roots behind this label. The bold photography and Texas-sized dimensions of the marketing collateral leave no doubt that these guys mean business.