CHALLENGE

Austin Museum of Art is dedicated to developing and educating a broad audience for the visual arts in Austin focusing primarily on 20th-century and contemporary art. AMoA offers a broad range of exhibitions designed to appeal to a general audience as well as occasional shows of more challenging work. AMoA asked Spoonbend to help them promote their upcoming Art Ball X and their guests of honor, Christo and Jeanne-Claude, the creators of the the orange Gates in Central Park.

RESULTS

Spoonbend created an elegant event marketing collateral system balancing the striking style of the artists with an engaging navigational theme. A striking orange and grey concept was used to create a formal invitation and registration form, as well as an event program with a silent auction guide. The event was a huge success and Spoonbend received recognition for capturing the essence of the event through design.