CHALLENGE

CommuniCard pocket-guides and card sets use illustrated drawings for English and Spanish speakers to communicate contractor and housecleaning tasks without speaking. The CommuniCards are organized by type of task, such as lawn care, painting, demolition or housecleaning. The cards let "The Pictures Do the Talking," improving efficiency and reducing misunderstandings by removing language as a barrier. CommuniCard asked Spoonbend to create an identity and design for its trademarked cards. It was critical that the cards be easy to use right from the start.

RESULTS

Spoonbend designed the Communicard as a fold-out guide that is easy to use, and can fit in a front or back pocket. CommuniCard was the recipient of an "Award of Distinction" by the Communicator Awards International Print Competition in 2006 for exceeding industry standards in design and communication skills.